I don’t know about you but as a PR Consultant in Boston, I spend a lot of time watching and looking at the news. If you’re in the public relations industry, it’s pretty much part of your job to keep up to speed on the news industry as well as current events. I believe that you cannot do your job with any amount of expertise without understanding who you are pitching a story or segment idea to, unless you have a solid foundation of what’s going on in the world.
And, you have to understand the news business. Which means you need to watch and read the news.
But…There comes a time when you have to step away from the news for a bit to clear your head.
Now, working in public relations, it’s not as easy as you think and quite frankly, I’m kind of a news junkie. I like knowing what’s going on in the world. But over the past few years, the negative news has become somewhat overwhelming. There is always negative news about politics and world affairs but it seems to have taken over the news cycle. Especially over the past 12 months.
For the past few years I have made it a point to stay away from the news while on vacation. The first couple of years was difficult but it became much easier when I realized that it did help me relax. My wife used to say that part of my vacation was sitting in front of the TV in a hotel room watching CNN. And it was. But I have changed for the better…
Two things that have helped me in recent years:
No TV or Newspapers:
There is a television in every hotel room and the urge to flip on the news first is there. But don’t do it. Resist the urge to watch and enjoy your vacation. If you have to watch some TV, turn on the resort channel that features local attractions or even better, how about the Food Network…Same goes for newspapers. In many hotels, there is a newspaper at your door first thing in the morning. And where we go on vacation every year, there is a stack of newspapers where we pick up out towels for the pool or beach. Grab your towels and move on.
The urge to post your vacation photos while you’re on vacation has become a favorite thing for many but try not to as long as you can. We recently took a 10 day vacation and I was very proud of myself for not posting anything for seven days. I got in the habit over the years of posting great scenic photos of where we went but I decided this year to wait at least a week.
For many, social media has become their way of complaining about everything with a major emphasis on politics. And we all have “those friends” who are quite confident in their ability to change your mind about politics by posting all kinds of negative articles, real or not. It gets tiring and only feeds negativity. And you have to step away from it sometimes. For those who in in public relations or are trying to market their business, it can be tough as that’s where you need to be now. But you can take a break from time to time.
So, step away from the electronics, step away from the news and negativity and refresh your brain.