Hiring a ghostwriter for your company blog is easy
Your website blog is a hidden powerhouse in your digital marketing efforts. But you may need to be made aware of just how powerful this online tool can be in helping to grow your business.
When you hire me to write blogs and other content for your website, you’re hiring a blogging expert who has written thousands of educational pieces of content for clients. That’s right, educational because that’s what your blog should be, a place to provide valuable information to your potential clients and customers.
I’m sure many people have told you that you need to start blogging, but they’ve never been able to tell you why this can be an essential strategy in executing your digital marketing program.
Here are a few important reasons why investing resources into your company blog can drive impressive results for your organization.
Answering the questions your customers have
Potential customers are only sometimes ready to do business with you when they land on your website. However, if you give them a reason to stay, you increase the chances of turning that lead into business and future revenue.
One of the best ways to do that is to answer commonly asked questions about your business and industry. There are no doubt countless questions potential customers have about your industry and the products and services you offer. Your blog is a great place to provide these resources to customers and position your organization as experts.
Answering questions also provides a tremendous opportunity for organic website traffic. When crafted properly, blog titles, subtitles, and the proper content can drive qualified traffic to your website.
I can help you create an endless list of blog topics that will help you generate more website traffic, increase the potential for leads, and keep people on your website. Ask me how we can work together to create a master list of content opportunities for your website.
Enhancing the user experience on your website
One way to increase the effectiveness of your blog is a technique called cross-linking. Linking relevant blog topics to other pages on your website is not only a great way to improve the user experience, but technically, it’s an effective strategy for maximizing website traffic.
For example, if you have pages on your website for specific products or services and can enhance the content on that page by linking to a particular blog topic, you have not only kept a potential client on your website longer, but you’ve also answered the questions they may have before doing business with you.
The more expert information you can provide a potential client, the better your chances of turning that lead into revenue.
Feeding your website
Your website is a living and breathing structure that needs feeding consistently. Doing so allows search engines to always crawl your website, which only aids in your ability to be found online organically.
One of the best ways to feed your website is through a consistent content marketing program in the form of blogging. When you blog about relevant topics on your website, search engines see that you understand it and the signals provided allow you to increase traffic to your website.
If your website is stale and hasn’t been touched for a long time, working with me to implement a strategic blogging program is one of the best ways to breathe new life into your website and digital footprint.
Creating content that can be promoted across platforms
Social media and blogging go hand in hand to benefit your organization.
One of the best ways to increase website traffic and maximize your social media visibility simultaneously is to post your blog content to those platforms.
Many times, organizations of all sizes need more support with what to post to their social media accounts. One of the best ways to utilize these platforms is to post educational content.
You’ll provide meaningful content on your social media accounts and educate your users.
Need help figuring out what to post on your social media? Try posting your blogs!
Become an authority in your industry
The people in organizations that have the answers to commonly asked questions are the ones that are considered industry experts and authorities on these topics. We mentioned blogging about frequently asked questions to enhance the user experience, but by having all the answers, your organization will be positioned better than your competition by having all this knowledge on your website.
Are you ready to turn your website into a powerhouse lead generator?